Your brand in every Group conversation
that drives the purchase.
An agent that monitors the Facebook Groups where your buyers are talking, identifies the conversations worth joining, and drafts brand-voice replies for your team to review and post. Always-on. Never autonomous.
Group-native. Post-aware. Always-on.
Not a chatbot. Not a dashboard. A working community presence that listens, drafts, posts, and reports — all the way through to the outcomes that move the business.
Where your buyers actually decide.
Listening and posting across the Facebook Groups where the purchase conversation happens. Not your owned Page.
You see what the agent sees.
Every listen, draft, and post lands in one feed. Approve, edit, or tighten the brief — in plain language, from Slack.
Sentiment, share of voice, conversions.
Coverage compounds, week over week.
Onboarding looks like briefing a hire.
Not configuring software. A structured brief — voice, products, no-go topics, escalation rules.
# Brand voice voice: "helpful, technical, never salesy" products: - "ceramic coatings" - "PPF kits" # Escalation review_topics: - "competitor comparison" - "warranty claim" groups: ["FB · NA Detailers", "FB · AutoMods"]
Slots into your workflow. No new tab to open.
Approvals land in Slack. Outcomes land in your reporting. The agent is the work, not the platform.
Seven steps, end to end.
From raw Group signal to posted reply and weekly report — the full workflow the agent runs, every day.
Listening
A workflow engine runs on a daily schedule, pulling live post data from your agreed list of Facebook Groups via the ScrapeCreators API. Filters against your keyword list and post quality — image-only and poll posts discarded, because the agent cannot generate a meaningful reply without written context. Result: a focused list of conversations where your brand has something genuine to contribute.
Classification
Each post is classified into one of eight categories: product recommendation, technical setup, warranty, competitor comparison, general EV education, complaint, news post, or general. This determines which sections of your brand knowledge load for that specific request — not the entire database. Classification before drafting is what keeps the output tight and the quality high.
Drafting
The classified post and its relevant knowledge go to the language model. The agent reads your brand knowledge, category context, tone guide, and guardrails — then generates a draft reply in your brand's voice. It can also call a live web search for technical questions it cannot answer confidently from the knowledge base alone: vehicle compatibility, electrical specs, recent regulations.
Review
The draft arrives as a threaded message in Slack, Google Chat, or Teams — with the Group name, original post title, a direct link to the Facebook post, an excerpt, and the draft reply below it. Your team responds in plain language inside the thread. "Looks good" approves it. "Make it shorter and less technical" triggers an instant redraft. "Skip this one" discards it. The agent holds the full context of every exchange.
Posting
Your team member copies the approved draft and posts it to Facebook from their chosen account. The agent never posts to Facebook directly. It confirms the approval, logs the comment URL, and records the outcome.
Learning
Every interaction is stored in your own database — the draft, your team's feedback, and the quality rating. Accumulated data improves future drafts. The system compounds with use: the longer it runs and the more feedback it receives, the better it gets at matching your brand's standard for a good reply.
Reporting
A weekly performance report delivered to the same channel. KPIs agreed during onboarding — connected to your business outcomes, not generic engagement metrics.
Five files. Built once. Always improving.
The agent's intelligence isn't generic. It loads your brand's specific knowledge for every post it touches — and only the sections relevant to that post's category.
Persona
Who is speaking — the account type, their role, and how they present in the community. Facebook gives flexibility here: personal profile, brand Page, or a dedicated representative. The persona is built around whichever approach fits your brand.
Brand knowledge
Products, specs, positioning, and proof points. The agent draws on this to answer technical questions accurately without hallucinating specifications.
Category knowledge
The broader technical landscape: community vocabulary, common questions, context your buyers assume. Modular — only the relevant sections load per post, keeping the prompt focused and the output sharp.
Tone guide
Register, energy, vocabulary used and avoided. The difference between sounding like a knowledgeable peer and sounding like a corporate account is in this file.
Guardrails
What the agent must never say — competitor references, pricing claims, warranty language, regulatory sensitivities. Brand-specific, not a generic content filter. This file protects you.
Your database
All five files live in your own Neon database. EsitoLabs updates them as your brand evolves. When you end the engagement, you keep everything.
Your tools. Your data. Your bill.
The agent runs on client-owned infrastructure. EsitoLabs builds and maintains it. You own it and pay the costs directly — no markup, no lock-in.
Nobody can read your keys back.
API keys and credentials encrypted in your Fly.io account. Nobody — including EsitoLabs — can access them once set.
Suspended in 30 seconds.
EsitoLabs can pause the agent in 30 seconds via a config change. When you end the engagement, you keep the tools, the database, the draft history, and all five knowledge files.
One channel. All drafts, reports, redrafts.
The agent exists as a named application in your Slack, Google Chat, or Teams workspace — its own avatar, its own badge, its own identity. All activity flows through one auditable stream.
Live in 1–2 weeks. No warmup required.
Facebook Groups don't enforce the account-age and karma requirements that make Reddit warmup a technical necessity. There is no shadowban risk. The agent can be live within one to two weeks of signing on — regardless of whether your brand has an existing Facebook presence.
One onboarding call. Live drafts in days.
The onboarding call covers everything. No warmup phase. No karma building. No moderation gatekeeping.
- Target Groups and keyword list agreed on the call
- Five knowledge files built from the call and signed off before go-live
- Facebook account strategy agreed — personal profile, brand Page, or dedicated rep
- Five tool accounts set up and connected
- Chat platform app created and wired in
- Full end-to-end test with your marketing team before sign-off
Clear responsibilities. No grey areas.
EsitoLabs builds, runs, and improves the agent. Your team reviews drafts, posts to Facebook, and owns the account. That division is the design.
We build and run the machine.
- Agent build, deployment, and ongoing maintenance
- Initial knowledge base build (all five files)
- Ongoing knowledge base updates as your brand evolves
- Chat platform app creation and configuration
- Post detection, classification, and draft generation
- Weekly performance report
You control the posting.
- Draft review and approval (in Slack / Chat / Teams)
- Posting approved replies from your Facebook account
- Facebook account ownership and management
- Direct messages and Group admin mail (agent does not handle these)
- Tool account creation and billing
- API key and credential management
- Draft quality scoring and feedback
Questions about the Facebook agent.
Straight answers on how it works, what it costs, and what you're signing up for.
No. Every draft is reviewed and approved by your team before anything is posted. Your team member copies the approved draft and posts it from your chosen Facebook account. The agent never touches Facebook directly.
No. Unlike Reddit, Facebook Groups — particularly public Groups — do not enforce account-age or karma requirements. There is no shadowban risk and no warmup period. The agent can be live within one to two weeks of signing on, regardless of whether your brand has an existing Facebook presence.
That is agreed during onboarding. Options include a personal profile from a named team member, the brand's existing Facebook Page, or a dedicated representative profile built specifically for community engagement. EsitoLabs builds the persona layer around whichever approach fits your brand and the culture of the Groups you are targeting.
EsitoLabs builds it during the onboarding call — five files covering your persona, brand knowledge, category context, tone guide, and guardrails. You review and sign off before go-live. It lives in your own database, and EsitoLabs updates it as your brand evolves. When you end the engagement, you keep it.
The agent runs on client-owned tools that cost approximately $50–95 per month billed directly to you: n8n (~$20), ScrapeCreators ($5–15), an AI provider (~$20–50), Neon (free tier), and Fly.io (~$3–6). EsitoLabs does not mark up these services.
Any public Groups you nominate during onboarding. We start with a focused list based on your category and the conversations your buyers are already having, then expand based on post quality and engagement data.
EsitoLabs can suspend the agent in 30 seconds via a config change. When the engagement ends, you keep everything: the knowledge base, the draft history, the tools, and the credentials. They are in your accounts from day one.
Show the machine.
Don't make them read the manual.
Forty-minute working call. We'll show you a live Facebook agent feed for a brand in your category and walk through the brief format.