Outcome-based pricing

Pay for outcomes.
Not overhead.

We don't sell seats, licences, or platform access. Three fee types — each charged at the right time, for the right work. Transparent from the first conversation.

The fee structure

Three fees. No surprises.

Every EsitoLabs engagement has the same structure. Build the foundation once, warm the account if needed, then pay per agent per month — from the day it goes live.

KB Build
$999 · one-time

The intelligence foundation every agent draws from. Built once in a single onboarding call. Used by every agent you add — now and in the future.


  • Persona — who is speaking, built for your community
  • Brand knowledge — products, specs, positioning, proof points
  • Category knowledge — modular by topic, loaded per draft
  • Tone guide — the register, the vocabulary, the voice
  • Guardrails — your actual legal and compliance exposure
  • Lives in your own Neon database — you own it outright
  • Sign-off call before any agent goes live
Reddit Warmup
$499 · one-time

Required for clients activating the Reddit agent without an existing Reddit account. Reddit removes ~100k accounts per day. This is a technical necessity, not a commercial one.


  • Daily structured comment drafts for your team to post
  • 6–8 week warmup duration
  • Weekly shadowban checks throughout
  • Moderator outreach at warmup completion
  • EsitoLabs go-live sign-off before the agent activates
  • Retainer does not start until the agent is live
01 · Knowledge Base Build

$999 — one-time, all clients.

Every client engagement begins here. The KB Build is not a setup fee — it is the construction of a private, structured intelligence layer that powers every draft the agent generates. Built in a single onboarding call. Signed off by you before any agent goes live.

01 · Persona

Who is speaking

The account type, their role, and how they present in the community — not a generic AI voice.

02 · Brand knowledge

What you make and can credibly claim

Products, specifications, positioning, and the proof points that matter to your audience.

03 · Category knowledge

The landscape your customers navigate

Technical vocabulary, common questions, context — loaded modularly so the output stays sharp.

04 · Tone guide

How your brand speaks

The register, the energy, the words it reaches for and the ones it avoids. What makes it sound like your team, not a machine that read your website once.

05 · Guardrails

What the agent must never say

Built around your actual exposure — competitor references, pricing claims, warranty language, regulatory sensitivities. Not a generic content filter.

Pay once to build the foundation. Use it everywhere.

The KB is not locked to a single agent or platform. Every agent you add — Reddit, Facebook, or future channels — inherits everything already in the knowledge base. It lives in your own Neon database. You own it outright, and it compounds with every agent interaction.

02 · Reddit Warmup

$499 — one-time, new Reddit accounts only.

Reddit removes approximately 100,000 accounts per day for bot activity. New accounts that skip the warmup process are shadowbanned before the agent posts a single reply. EsitoLabs will not activate the Reddit agent for any account that has not completed the warmup. This is a technical requirement, not a commercial one.

Daily

Comment drafts

EsitoLabs provides structured daily drafts for your designated team member to post during the warmup period. Ten to thirty minutes of activity per day.

6–8 weeks
Weekly

Shadowban checks

EsitoLabs monitors account health throughout the warmup. If a check surfaces a problem, we adjust before it compounds.

Ongoing
End of warmup

Moderator outreach

At warmup completion, EsitoLabs guides outreach to key subreddit moderators — reducing removal risk and increasing the chance of verified brand flair.

One-off
Go-live

Sign-off

EsitoLabs confirms account readiness before the agent is activated. The monthly retainer starts here — not at signing.

EsitoLabs-confirmed
03 · Agent Retainer

$149 per agent, per month. Starts at go-live.

Flat rate, per agent, month-to-month. No minimum contract term. Every agent on the same price — there is no bundle discount, because the value argument does the work.

What's included
Thread / post detectionDaily monitoring of agreed channels via keyword and quality filtering
Classification + draftingEach qualifying thread classified and a draft reply generated in your brand's voice
Review loopIterative redraft support via Slack, Google Chat, or Teams — plain language, no new tools
Weekly reportDelivered to the same channel, KPIs agreed at onboarding and tied to business outcomes
KB updatesOngoing updates to knowledge files as your brand evolves — routine changes included
Agent maintenanceAll code updates, infrastructure improvements, and agent upgrades — automatic
Stacking agents
Reddit only$149/mo
Facebook only$149/mo
Reddit + Facebook$298/mo
Each additional+$149/mo
KB management · 1 agent

Standard

Update requests reviewed and processed once per month in a scheduled cycle. Urgent exceptions (legal guardrails, product recalls) handled outside the cycle.

KB management · 2+ agents

Priority

Update requests reviewed on a rolling basis. Target turnaround: 48 hours. Includes proactive alignment from EsitoLabs when internal improvements require KB changes.

What you pay your tools directly

~$50–95/mo. Your accounts. Your bill.

The agent runs on client-owned infrastructure. EsitoLabs builds and maintains it. You own the accounts and pay the costs directly — no markup, no lock-in, no reselling.

Monthly infrastructure cost · ~$50–95
n8n~$20/moWorkflow engine · scheduling, filtering, classification
ScrapeCreators$5–15/moReddit / Facebook data API · live content
AI provider$20–50/moLanguage model · Anthropic default; OpenAI / Google supported
NeonFreeDatabase · brand knowledge, draft history, feedback
Fly.io$3–6/moHosting · agent runs 24/7, encrypted secrets
No markup. Ever.

EsitoLabs never resells these services.

Each tool account is yours from day one. EsitoLabs helps you set them up during onboarding — then steps back. If you end the engagement, you keep the accounts.

Pricing FAQ

How the pricing works.

Straight answers on billing, what's included, and what happens if you leave.

Talk to us

No. The $999 KB Build is a deliverable — a structured intelligence layer your business owns outright. It is not a setup fee. Every draft the agent produces draws from it, and it lives in your database, not ours.

At agent go-live — not at signing, not during the warmup period. If you are building a Reddit account from scratch, the $149/mo retainer starts when the account is warmed, verified, and the agent is live. You are never charged a retainer for a service that is not yet running.

Per agent. Each agent is one deployment — Reddit, Facebook, or another channel. Adding a second agent adds $149/mo. There is no bundle discount — the per-agent price is the same regardless of how many are running.

Routine updates — new products, tone refinements, guardrail changes, EsitoLabs-initiated improvements — are included in the retainer. Material rebuilds (full rebrands, complete persona overhauls, guardrails restructure following a legal review) are scoped individually. The reference price is the original KB Build ($999).

It is yours. All five knowledge files, draft history, tool accounts, and credentials live in your own infrastructure from day one. When the engagement ends, EsitoLabs severs its connection. You keep everything.

It covers six to eight weeks of structured daily drafts, weekly shadowban checks, and moderator outreach — work that does not overlap with the standard retainer. The retainer does not start during warmup. It is genuinely separate work at a technically necessary stage.

Show the machine.
Don't make them read the manual.

Forty-minute working call. We'll show you a live agent feed for a brand in your category, walk through the brief format, and give you a pricing estimate on the spot.

Esito · Italian for outcome.